The method that most tech titans employ, which assures the success of their product release, is Design Thinking. Design Thinking helps to discover the real problems that users are facing and creates useful products they will love.
Here are the three steps to unlocking the secret of Design Thinking:
Step 1: In design thinking, you should employ desire as a main trigger to your users’ needs
Great design thinking often starts with the needs of users. You’re looking to discover the pains that users experience and the gains they desire.
Take telecom giants, for example, who create desire for customers by combining simplicity with luxury. Such a business ethos has helped them be some of the most profitable companies in the world.
Step 2: Make sure your product is viable
When early adopters are prepared to pay for your Minimum Viable Product (MVP), then you know you’re on the right track to viability.
Building an MVP requires you to develop as little as possible to meet the customer’s primary need.
A major part of design thinking – the economics of your product viability – can be tested by balancing the costs, as well as the revenues, from an early adopter usage.
Step 3: Always keep in mind your product feasibility
Another crucial step in the design thinking process also involves some operational considerations such as time, budget, scope and resources. These product development characteristics can play a significant role in the life of new products.
Also bear in mind that first-time products are full of hidden costs and unexpected problems. Sometimes these challenges, inferred by any design thinking process, are more than just a stumble along the way and can hinder a product before it’s launched.
Why R&D helps in the design thinking process
Our team offers research & development (R&D) services for design thinking type projects that entail long-term support and require solutions for our customers.
Our team is dedicated to identifying technologies that will become mainstream in the future. We focus on truly understanding our customers’ businesses and on chartering strong development plans, taking into account success scenarios, as well as challenges that may occur.